Digital Marketing
Complete 12-Week Digital Marketing with AI Automation Bootcamp

Become a AI-Powered Digital Marketer

Master digital marketing with AI automation tools. Learn content creation, SEO, social media, email, paid ads, and analytics - all powered by AI. No prior experience required.

12
Weeks
25+
Projects
20+
AI Tools
8+
Channels

What is Digital Marketing with AI?

Digital Marketing with AI Automation combines traditional marketing strategies with artificial intelligence tools to create more effective, efficient, and personalized campaigns. AI transforms marketing by automating repetitive tasks, generating insights from data, predicting customer behavior, and optimizing campaigns in real-time.

AI-powered marketing enables:

  • Content Creation: AI generates blog posts, social media content, ad copy, and images at scale.
  • Audience Targeting: AI analyzes customer data to find the perfect audience for your campaigns.
  • Predictive Analytics: AI forecasts trends, customer behavior, and campaign performance.
  • Automation: AI handles repetitive tasks like scheduling, reporting, and customer service.
80%
Marketers use AI
3x
ROI improvement
40%
Time saved
$150k
Avg. salary

Why Learn Digital Marketing with AI?

10 compelling reasons to master AI-powered marketing

High Demand

Companies are actively seeking marketers who understand AI tools and automation.

Excellent Salary

AI-skilled marketers earn 30-50% more than traditional marketers.

Efficiency

AI automates repetitive tasks, letting you focus on strategy and creativity.

Better Results

AI optimization improves campaign performance and ROI.

Data-Driven

AI provides deeper insights from your marketing data.

Personalization at Scale

Deliver personalized experiences to thousands of customers.

Future-Proof

AI is transforming marketing - stay ahead of the curve.

Competitive Advantage

Stand out from marketers who don't use AI.

Career Opportunities

Work as a marketing manager, strategist, analyst, or automation specialist.

What You Can Do with Digital Marketing & AI

AI transforms every aspect of digital marketing

Content Creation
SEO Optimization
Social Media
Email Marketing
Paid Advertising
Analytics
Chatbots
Video Marketing
Influencer Marketing
Marketing Automation
Lead Generation
Predictive Analytics
Personalization
Visual Content
Growth Hacking
Global Campaigns

The Complete Roadmap

Follow this proven path to become an AI-powered digital marketer

Phase 1Weeks 1-3

Marketing Fundamentals

Digital Marketing BasicsContent MarketingSEO Fundamentals
Phase 2Weeks 4-6

Channel Marketing

Social MediaEmail MarketingPaid Advertising
Phase 3Weeks 7-9

AI & Automation

Analytics & AIChatbotsVideo Marketing
Phase 4Weeks 10-12

Integration & Career

Influencer MarketingMarketing AutomationCapstone Projects

12-Week Curriculum

Week-by-week breakdown of your digital marketing journey with 25+ projects

12 Weeks • 25+ Projects
1

Digital Marketing Fundamentals & AI Overview

Project: Project 1: Marketing Strategy Document

Understand the digital marketing landscape and how AI is transforming the industry.

Topics Covered

  • Digital Marketing Ecosystem - channels, strategies, and metrics
  • Customer Journey - awareness, consideration, conversion, loyalty
  • Marketing Funnels - TOFU, MOFU, BOFU strategies
  • Introduction to AI in Marketing - automation, personalization, predictive analytics
  • AI Tools Overview - ChatGPT, Jasper, Midjourney, and more
  • Setting Up Your Marketing Tech Stack - CRM, analytics, automation tools

Project: Project 1: Marketing Strategy Document

Create a comprehensive digital marketing strategy for a fictional brand

Target audience analysisChannel selectionKPI definitionBudget allocation
2

Content Marketing with AI

Project: Project 2: AI-Powered Blog Post

Leverage AI to create high-quality content at scale.

Topics Covered

  • Content Strategy - planning, creation, distribution
  • AI Writing Tools - ChatGPT, Copy.ai, Jasper for blog posts
  • Content Optimization - SurferSEO, Frase for SEO-optimized content
  • Visual Content Creation - Canva AI, Midjourney, DALL-E
  • Video Content - AI video generation and editing tools
  • Content Calendar Management - planning and scheduling

Project: Project 2: AI-Powered Blog Post

Create a fully optimized blog post using AI tools

Topic researchAI-generated contentSEO optimizationFeatured images
3

SEO & AI-Powered Search Optimization

Project: Project 3: SEO Audit & Optimization

Master search engine optimization with AI tools and techniques.

Topics Covered

  • SEO Fundamentals - on-page, off-page, technical SEO
  • Keyword Research - Ahrefs, SEMrush, Google Keyword Planner
  • AI SEO Tools - SurferSEO, Frase, MarketMuse
  • Content Optimization for Search - topic clusters, semantic search
  • Technical SEO - site speed, mobile optimization, structured data
  • Local SEO - Google My Business optimization

Project: Project 3: SEO Audit & Optimization

Perform a complete SEO audit and optimization plan for a website

Keyword analysisOn-page optimizationTechnical auditBacklink strategy
4

Social Media Marketing & AI Automation

Project: Project 4: Social Media Campaign

Build and automate social media presence across platforms.

Topics Covered

  • Social Media Strategy - platform selection, content mix, posting schedule
  • Content Creation for Social - images, videos, stories, reels
  • AI Social Media Tools - Buffer, Hootsuite with AI features
  • Social Listening - Brandwatch, Sprout Social
  • Influencer Marketing - identifying and collaborating with influencers
  • Social Media Analytics - measuring engagement and ROI

Project: Project 4: Social Media Campaign

Plan and execute a 30-day social media campaign with AI assistance

Content calendarAI-generated postsEngagement trackingPerformance report
5

Email Marketing Automation

Project: Project 5: Automated Email Funnel

Create personalized email campaigns using AI and automation.

Topics Covered

  • Email Marketing Fundamentals - list building, segmentation, personalization
  • Email Platforms - Mailchimp, Klaviyo, ConvertKit
  • AI Email Tools - subject line generators, content optimization
  • Automation Workflows - welcome series, abandoned cart, re-engagement
  • A/B Testing - subject lines, content, timing
  • Email Analytics - open rates, click rates, conversions

Project: Project 5: Automated Email Funnel

Build a complete automated email marketing funnel

Welcome sequenceNurture campaignsAbandoned cart recoveryPerformance tracking
6

Paid Advertising & AI Optimization

Project: Project 6: Multi-Platform Ad Campaign

Master paid advertising with AI-powered optimization.

Topics Covered

  • PPC Fundamentals - Google Ads, Facebook Ads, LinkedIn Ads
  • Audience Targeting - custom audiences, lookalikes, retargeting
  • AI Ad Tools - Adzooma, Pattern89 for ad optimization
  • Ad Creative - AI-generated ad copy and images
  • Budget Management - bidding strategies, ROI optimization
  • Campaign Analytics - tracking and reporting

Project: Project 6: Multi-Platform Ad Campaign

Create and optimize a paid advertising campaign across platforms

Audience researchAd creativeBudget allocationPerformance analysis
7

Analytics, Data & AI Insights

Project: Project 7: Marketing Analytics Dashboard

Leverage data and AI to derive actionable marketing insights.

Topics Covered

  • Google Analytics 4 - setup, tracking, reports
  • Data Visualization - creating dashboards with Looker Studio
  • AI Analytics Tools - Tableau with AI, Power BI
  • Customer Insights - segmentation, behavior analysis
  • Predictive Analytics - forecasting trends and outcomes
  • ROI Measurement - attributing revenue to marketing efforts

Project: Project 7: Marketing Analytics Dashboard

Build an interactive marketing dashboard with key metrics

Data integrationVisualizationsAutomated reportsInsights generation
8

AI-Powered Chatbots & Customer Service

Project: Project 8: AI Customer Service Bot

Implement AI chatbots for customer engagement and support.

Topics Covered

  • Chatbot Fundamentals - types, use cases, benefits
  • Chatbot Platforms - ManyChat, Chatfuel, Dialogflow
  • AI Chatbots - ChatGPT API integration, custom bots
  • Conversation Design - scripting, flows, personality
  • Integration with CRM - capturing leads, qualifying prospects
  • Analytics - measuring chatbot performance

Project: Project 8: AI Customer Service Bot

Build and deploy an AI-powered customer service chatbot

Conversation flowsFAQ automationLead capturePerformance tracking
9

Video Marketing & AI Creation

Project: Project 9: AI-Generated Video Campaign

Create compelling video content with AI assistance.

Topics Covered

  • Video Marketing Strategy - YouTube, TikTok, Instagram Reels
  • AI Video Tools - Synthesia, Pictory, RunwayML
  • Video Editing - AI-powered editing tools
  • Live Streaming - strategies and tools
  • Video SEO - optimizing for search
  • Analytics - measuring video performance

Project: Project 9: AI-Generated Video Campaign

Create a complete video marketing campaign using AI tools

Script generationAI avatar videoEditingDistribution strategy
10

Influencer Marketing & AI Identification

Project: Project 10: Influencer Campaign

Identify and collaborate with influencers using AI.

Topics Covered

  • Influencer Marketing Strategy - micro vs macro influencers
  • AI Influencer Tools - Upfluence, AspireIQ
  • Influencer Identification - finding the right partners
  • Campaign Management - contracts, deliverables, tracking
  • ROI Measurement - calculating influencer campaign success
  • Legal Considerations - disclosure, contracts

Project: Project 10: Influencer Campaign

Plan and execute an influencer marketing campaign with AI assistance

Influencer identificationCampaign briefContent guidelinesROI analysis
11

Marketing Automation & CRM Integration

Project: Project 11: Complete Marketing Automation System

Build complete marketing automation workflows.

Topics Covered

  • Marketing Automation Platforms - HubSpot, Marketo, ActiveCampaign
  • CRM Integration - syncing marketing and sales data
  • Lead Scoring - AI-powered lead qualification
  • Personalization - dynamic content, recommendations
  • Multi-Channel Automation - email, SMS, social, ads
  • Attribution Modeling - understanding customer touchpoints

Project: Project 11: Complete Marketing Automation System

Build an end-to-end marketing automation workflow

Lead captureNurture sequencesLead scoringSales handoff
12

Capstone Project & Career Preparation

Project: Project 12-25: Advanced Marketing Projects

Build a comprehensive marketing portfolio and prepare for jobs.

Topics Covered

  • Integrated Marketing Campaign - combining all channels
  • AI Strategy - leveraging AI across the entire funnel
  • Budget Planning - allocating resources effectively
  • ROI Projection - forecasting campaign results
  • Portfolio Building - showcasing your work
  • Interview Preparation - marketing questions, case studies

Project: Project 12-25: Advanced Marketing Projects

Choose and build 13 additional projects from the list below

Real-world campaignsAI implementationPortfolio readyCase study format

25+ Real-World Projects

Build an impressive marketing portfolio with projects of all difficulty levels

SEO Strategy for E-commerce

Advanced

Complete SEO plan for an online store

Facebook Ad Campaign

Intermediate

Optimized Facebook advertising campaign

Instagram Growth Strategy

Intermediate

Organic growth and engagement plan

Twitter/X Content Strategy

Intermediate

Build authority and engagement

LinkedIn B2B Marketing

Advanced

Lead generation for B2B companies

YouTube Channel Launch

Intermediate

From zero to first 1000 subscribers

Content Repurposing System

Beginner

Turn one piece into 20+ assets

Product Launch Campaign

Advanced

Multi-channel product launch

Competitor Analysis

Intermediate

AI-powered competitive research

Customer Journey Mapping

Intermediate

Map and optimize customer touchpoints

Marketing Budget Optimizer

Advanced

AI-driven budget allocation

Marketing Tech Stack Audit

Intermediate

Evaluate and optimize tools

Viral Marketing Campaign

Advanced

Design content with viral potential

Referral Program Design

Intermediate

Create a customer referral system

Lead Generation Funnel

Advanced

Complete lead gen system

Conversion Rate Optimization

Advanced

CRO strategy and testing

Growth Hacking Campaign

Advanced

Experimental marketing tactics

AI Content Calendar

Intermediate

AI-generated content planning

Social Media Bot

Intermediate

Automated social engagement

Personalization Engine

Advanced

AI-powered content personalization

Lead Magnet Creation

Beginner

High-converting lead magnets

Webinar Marketing

Intermediate

From promotion to conversion

Ad Copy Generator

Beginner

AI-generated ad variations

Customer Segmentation

Intermediate

AI-powered audience segmentation

Retargeting Campaign

Intermediate

Multi-platform retargeting strategy

Plus 12 weekly projects = 25+ total projects

AI Tools You'll Master

Industry-leading AI tools for every marketing channel

ChatGPT
Jasper
Midjourney
DALL-E
SurferSEO
Frase
Buffer
Hootsuite
Mailchimp
Adzooma
Google Analytics
Looker Studio
ManyChat
Synthesia
Pictory
HubSpot

Ready to Launch Your Marketing Career?

Join our Digital Marketing bootcamp and get access to our career support team. We'll help you prepare for interviews, build your portfolio, and connect with top marketing agencies and companies.

Frequently Asked Questions

Everything you need to know about our Digital Marketing with AI course

Digital Marketing with AI Automation combines traditional digital marketing strategies with artificial intelligence tools and automation. This approach leverages AI for content creation, audience targeting, campaign optimization, data analysis, and personalization. AI can automate repetitive tasks, generate insights from data, predict customer behavior, and optimize campaigns in real-time, making marketing more efficient and effective.

Ready to Become an AI-Powered Marketer?

Join thousands of students who have transformed their marketing careers with Yelocode.